Our personal information has become a valuable commodity.
Everywhere we go, everything we do, we a leave a little bit of ourselves, in the form of valuable data, behind. Our everyday activities, from carrying a mobile device, to using a rewards or loyalty card, to filling out a social survey, to visiting websites contributes to an ever-growing digital footprint that includes details about who we are, where we live, where we go in a day and what our interests are. Our digital footprint even includes our personal health data.
Canada’s privacy law does not reflect the current technology landscape.
The majority of Canadians want steps taken to protect how their personal health information is used.
PIPEDA, enacted 15 years ago, does not account for technological innovation and leaves consumers vulnerable to data misuse.
89% of Canadians agree it is very important that strict privacy laws are in place to protect who can access and share their personal health information.
The use of personal health information for commercial purposes is highly unpopular.
4 in 5 Canadians think it is inappropriate for companies to advertise products or services based on an individual’s health care information.
Better Patient Data Protection Starts with PrescribeIT®
PrescribeIT® is an e-prescribing service designed to safeguard patient data from commercial use. It is a national, not-for-profit e-prescribing service that was developed with input from community prescribers, pharmacies, and provincial and territorial governments and regulators. PrescribeIT® is committed to protecting an influence-free dispensing and prescribing environment. Electronic prescriptions through PrescribeIT® are transmitted as encrypted data and the prescriber’s identity is verified via a two-step log-in process, leading to improved privacy.